EXPLORA JOURNEYS APPOINTS JANNIK SINNER AS GLOBAL BRAND AMBASSADOR
Geneva, Switzerland – Explora Journeys, the luxury lifestyle travel brand of the MSC Group, is pleased to announce its partnership with world-renowned tennis champion Jannik Sinner, who will act as the new brand ambassador going forward. The announcement comes shortly before the US Open, where Sinner will compete on one of the most prestigious stages in tennis.
This partnership is based on shared values and a unified philosophy that brings together two worlds connected by precision, passion, and a commitment to excellence. Sinner’s rise to the top of professional tennis has been shaped by skill, discipline, and composure – qualities that strongly reflect the approach of Explora Journeys in creating transformative ocean travel experiences. Both share the conviction that true mastery lies in the details: from the concentration and preparation behind every single point on the court to the careful craftsmanship that defines every aspect of Explora Journeys – each suite a retreat, each menu a celebration, each journey designed to spark emotions and discoveries.
At the center of this collaboration is the “Ocean State of Mind,” the guiding principle of Explora Journeys – a philosophy inspired by the sea that creates calm, clarity, and connection. For Jannik, these values are crucial to his performance: balance to master moments of pressure, resilience to recover, and the ability to stay grounded in the constant pursuit of improvement. This alignment reflects a shared understanding that excellence lies not only in the outcome, but also in the process, in authenticity, and in wellbeing.
“It is an honor for me to join Explora Journeys as a brand ambassador,” said Jannik Sinner. “For me, wellbeing is not only training, but also recovery and balance. I believe in the power of nature and in mindful routines, and I recognize these values in every experience with Explora Journeys.”
Anna Nash, Global President of Explora Journeys, added:
“Jannik embodies the values that lie at the heart of Explora Journeys – authenticity, excellence, and the commitment to wellbeing. We are very pleased to welcome him to our family-owned brand. This collaboration represents a new approach to the ambassador role – one based on authenticity and shared values rather than mere endorsement. His passion, his talent, and his team spirit – on and off the court – fit perfectly with our mission and inspire our guests to cultivate a mindful, balanced lifestyle and to discover the transformative power of travel.”
The partnership was officially presented at an exclusive event at The CORE: Club in New York City. The highlight of the evening was an engaging Q&A session with Jannik Sinner, in which he spoke openly about his personal wellness philosophy, the importance of balance in high-performance environments, and his enthusiasm for bringing his mindset to life through the experience with Explora Journeys.
In his role as brand ambassador, Sinner will appear in selected brand campaigns and, together with his team, develop a series of exclusive onboard activations and wellness rituals. This collaboration will further strengthen Explora Journeys’ mission to connect discerning guests with unique experiences that combine modern European elegance, immersive discoveries, and the regenerative power of the ocean.
Jannik Sinner’s team will wear clothing with the Explora Journeys logo at upcoming tournaments, giving guests a sense of pride and connection when they see the ocean travel brand represented on the world stage.
The collaboration also deepens Explora Journeys’ connection to the world of top-level sports. Earlier this year, the EXPLORA II transformed into a floating boutique hotel in the legendary Port Hercule in Monaco during the Formula 1 Grand Prix de Monaco 2025, offering guests an unparalleled view of one of the world’s most glamorous sporting events. Building on this success, the EXPLORA I will return in 2026, reaffirming the brand’s commitment to creating extraordinary experiences at the intersection of modern luxury travel and global sporting excellence.
As Explora Journeys continues to redefine ocean travel, the new partnership with Jannik Sinner represents more than just visibility – it is a collaboration based on alignment, authenticity, and shared values. Together, we aim to inspire a lifestyle shaped by meaning and elegance, and to show that true luxury – just like true performance – is both a state of mind and a way of life.
