New at Waldburg Communications
AKT LONDON
February – With AKT LONDON, Waldburg Communications welcomes an exceptional premium body care brand as a new client and will now take over PR and communications for the DACH region.
AKT LONDON was founded by Ed Currie and Andy Coxon – two professional dancers from London’s West End. Night after night, they performed under bright stage lights, in physically intense conditions, wearing costumes that allowed no room for compromise. What was missing was a deodorant that truly worked – powerful, skin-friendly, and aesthetically appealing for a new generation of conscious consumers.
From this deeply personal experience, AKT was born: a highly effective, aluminum-free deodorant developed for maximum performance under real-life conditions. Not created in a lab as a marketing concept, but out of the genuine need of two individuals whose bodies are part of their profession.
The Deodorant Balms from AKT LONDON in various fragrance variants.
At the heart of the brand are the aluminum-free The Deodorant Balms, featuring the proprietary Deo-Barrier-Complex™. The solid, creamy texture is applied with the fingers, melts into the skin, and provides long-lasting protection without interfering with the body’s natural functions. The active complex effectively neutralizes odors, absorbs moisture, and supports the skin’s natural balance.
The range is complemented by additional innovative body care products. These include the Body Wash Concentrate, a highly concentrated, water-activated shower gel with nourishing ingredients, as well as the Body Conditioning Balm, a multifunctional treatment designed to prevent friction and skin irritation. AKT LONDON also offers matching tools such as the Aluminium Balm Key, which allows complete use of the tubes and underlines the brand’s commitment to sustainability.
Vegan, consciously formulated, and presented with a modern aesthetic, AKT LONDON combines uncompromising performance with natural ingredients, sustainable packaging, and contemporary luxury.
