About Us

Waldburg Communications is a Munich-based integrated communications boutique, which specializes in luxury brands. We know from experience that a brand’s or product‘s “story“ can only be credibly conveyed on an ongoing basis via a made-to-measure communications concept which reaches far beyond the borders of the classic PR spectrum.

Our mission statement enforces our key values of servicing our clients in a personal, authentic and friendly manner, with full commitment and sense of responsibility. Only by fully understanding what makes a brand and the people behind it tick, can we strategically plan and creatively implement custom-made solutions.

It is our goal to constantly keep our fingers on the pulse of the latest trends and challenges in and around the global travel and luxury markets, which enables us to always prepare for change and adapt in time.

We believe that our success is not entirely due to our expertise but also because we are passionate about our jobs, our clients and their stories, which we love to tell!

Founder

Caroline von Waldburg

Caroline is a communications expert who, through her extensive network and profound industry knowledge has turned Waldburg Communications into one of the leading luxury travel and lifestyle PR companies in German speaking Europe. She has 15 years PR experience specialising exclusively in luxury travel, spa and hospitality brands. She has represented some of the most prestigious brands in the industry, most notably as the agency lead for Mandarin Oriental Hotel Group in the UK.

Before working in PR she was a television and newspaper journalist in Berlin for 6 years. She studied history at Oxford University and has lived and worked in London, Madrid, Berlin and Munich.

In 2010, Caroline founded Waldburg PR in Munich to bring her wealth of experience, connections and creativity to a carefully curated collection of like-minded brands and introduce a more personalised, high-impact approach to travel PR in the German markets. Caroline grew up in Germany and Australia, is married and has 3 children. She is highly energetic, a true networker and always full of ideas. She speaks fluent German, English, French and Spanish.